Tatas set to join Amazon, Reliance in app-based online retail – is it too late?

India’s oldest business house the Tata Group, is planning a big splash into India’s booming eCommerce market through the ‘Big App’ route. The $250 billion market already has Amazon and Reliance, India’s largest business house, battling it out, with the latter already launching the multi-purpose Jio Platform for online retail. 

The multi-utility app, which is scheduled to launch in December or early in 2021, would bring together multiple consumer services owned by the group including the brick-and-mortar Croma Retail stores, a multi-brand option for all consumer electronics products in India. 

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