Twitter will let businesses add a shopping section to their profiles

Twitter has revealed that users of its social network will soon be able to buy products when they visit a business’ profile thanks to the introduction of its new Shop Module feature.

This isn’t the first time the company has explored adding shopping features to its platform though as back in 2015 it tested out a “Buy Now” button, product pages and product collections. While Twitter eventually decided to shift its focus to other areas, the company’s investor relations account said earlier this year that it was “thinking about commerce” once again.

Now in a new blog post, Twitter has announced that it is launching a pilot of its Shop Module feature to see if shoppable profiles can lead to users actually purchasing products after discovering and talking about them on its social network.

(Image credit: Twitter)

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